/* Madnav site. White ground, brand indigo and violet drawn from the logo gradient. Editorial left aligned columns, one CTA per page. */
:root{
  --bg:#FFFFFF; --surface:#F7F6FD; --surface-2:#EFECFB; --line:#E4E1F3;
  --ink:#14112C; --ink-mid:#4B4868; --ink-low:#67647F;
  --indigo:#4818E4; --indigo-hi:#5B2BFF; --indigo-deep:#2F0EA6; --violet:#8A4DFF; --lilac:#D9CCFF; --tint:#EEE9FF;
  --on-accent:#FFFFFF; --band-ink:#E9E2FF;
  --grad:linear-gradient(100deg,#3D12D6 0%,#5B2BFF 45%,#8A4DFF 80%,#B07CFF 100%);
  --display:"Sora","Avenir Next","Segoe UI",system-ui,sans-serif;
  --body:"IBM Plex Sans","Helvetica Neue",Arial,sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,Menlo,Consolas,monospace;
  --wrap:1120px; --gut:clamp(16px,4vw,40px);
  color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;padding-inline:var(--gut)}
img{max-width:100%}
[hidden]{display:none!important}
.wrap{max-width:var(--wrap);margin-inline:auto}
h1,h2,h3{font-family:var(--display);font-weight:600;letter-spacing:-0.02em;text-wrap:balance;margin:0;color:var(--ink)}
p{margin:0}
a{color:inherit}
:focus-visible{outline:2px solid var(--indigo);outline-offset:3px;border-radius:4px}
.eyebrow{font-family:var(--mono);font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--indigo)}
.lede{color:var(--ink-mid);font-size:19px;max-width:58ch}

/* Nav */
.nav{position:sticky;top:env(safe-area-inset-top,0px);z-index:20;background:color-mix(in srgb,var(--bg) 92%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid var(--line);margin-inline:calc(-1 * var(--gut));padding-inline:var(--gut)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;height:68px}
.logo{display:block;height:34px;width:auto;border-radius:7px}
.nav-links{display:flex;gap:26px;align-items:center;font-size:15px;color:var(--ink-mid)}
.nav-links a{text-decoration:none}
.nav-links a:hover,.nav-links a[aria-current="page"]{color:var(--ink)}
.menu{display:none;position:relative}
.menu summary{list-style:none;cursor:pointer;font-size:15px;color:var(--ink-mid);border:1px solid var(--line);border-radius:8px;padding:8px 12px;background:var(--bg)}
.menu summary::-webkit-details-marker{display:none}
.menu .panel{position:absolute;right:0;top:calc(100% + 10px);background:var(--bg);border:1px solid var(--line);border-radius:12px;padding:10px;display:grid;min-width:220px;box-shadow:0 12px 32px rgba(20,17,44,.10)}
.menu .panel a{text-decoration:none;color:var(--ink-mid);padding:10px 12px;border-radius:8px}
.menu .panel a:hover{background:var(--surface);color:var(--ink)}
@media (max-width:1080px){.nav-links .full{display:none}.menu{display:block}}

/* Buttons */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--display);font-weight:600;font-size:16px;text-decoration:none;background:var(--indigo);color:var(--on-accent);padding:15px 24px;border-radius:10px;border:0;cursor:pointer;transition:background .2s,transform .2s;white-space:nowrap;box-shadow:0 6px 18px rgba(72,24,228,.22)}
.btn:hover{background:var(--indigo-hi);transform:translateY(-1px)}
.btn svg{width:18px;height:18px}
.btn-sm{padding:10px 16px;font-size:14px;border-radius:8px;box-shadow:none}
.cta-row{display:flex;flex-wrap:wrap;align-items:center;gap:14px 20px}
.cta-note{font-size:14px;color:var(--ink-low)}
.text-link{color:var(--indigo);text-decoration:none;font-weight:500}
.text-link:hover{text-decoration:underline}

/* Hero (home) */
.hero{padding-block:clamp(44px,7vw,80px) clamp(40px,6vw,64px);display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:clamp(36px,6vw,80px);align-items:center}
.hero-copy{display:grid;gap:26px;min-width:0}
.hero h1{font-size:clamp(40px,6vw,70px);line-height:1.03}
.hero h1 em,.ph h1 em,.close h2 span{font-style:normal;color:var(--indigo);background:var(--grad);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
@media (max-width:900px){.hero{grid-template-columns:1fr}}
.map{display:grid;grid-template-columns:auto minmax(0,1fr);gap:24px;align-items:center;min-width:0}
.rings{width:132px;height:132px}
.map ol{list-style:none;margin:0;padding:0;display:grid;border-top:1px solid var(--line)}
.map li{display:grid;grid-template-columns:84px minmax(0,1fr);gap:12px;padding:16px 0;border-bottom:1px solid var(--line);align-items:baseline}
.map li span{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--indigo)}
.map li a{text-decoration:none;color:var(--ink-mid);font-size:15.5px;line-height:1.45}
.map li a:hover{color:var(--ink)}
@media (max-width:520px){.map{grid-template-columns:1fr}.rings{width:96px;height:96px}}

/* Page hero (inner pages) */
.ph{padding-block:clamp(44px,6vw,72px) clamp(36px,5vw,56px);display:grid;gap:24px;max-width:860px}
.ph h1{font-size:clamp(38px,5.4vw,62px);line-height:1.05}
.crumb{font-family:var(--mono);font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-low)}
.crumb a{text-decoration:none;color:var(--indigo)}

/* Sections */
section{padding-block:clamp(48px,6vw,72px);border-top:1px solid var(--line);scroll-margin-top:68px}
.sec-head{display:grid;gap:14px;margin-bottom:clamp(28px,4vw,40px);max-width:780px}
.sec-head h2,.big{font-size:clamp(30px,4vw,46px);line-height:1.1}
.split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,5vw,72px);align-items:start}
.split h2{font-size:clamp(30px,4vw,46px);line-height:1.1;margin-top:16px}
.split .body{display:grid;gap:18px;color:var(--ink-mid);font-size:18px;padding-top:44px}
.split .body b{color:var(--ink);font-weight:600}
@media (max-width:860px){.split{grid-template-columns:1fr}.split .body{padding-top:0}}

/* Outcomes: result first, one reason to believe */
.outcomes{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
.outcomes li{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.15fr);gap:12px clamp(24px,5vw,72px);padding:clamp(22px,3vw,30px) 0;border-bottom:1px solid var(--line);align-items:baseline}
.outcomes h3{font-size:clamp(21px,2.4vw,27px);line-height:1.2}
.outcomes p{color:var(--ink-mid);font-size:17px}
@media (max-width:760px){.outcomes li{grid-template-columns:1fr}}

/* Problems list */
.problems{list-style:none;margin:0;padding:0;display:grid;border-top:1px solid var(--line)}
.problems li{padding:16px 0;border-bottom:1px solid var(--line);color:var(--ink-mid);display:grid;grid-template-columns:20px minmax(0,1fr);gap:12px}
.problems li::before{content:"";width:8px;height:8px;border-radius:2px;background:var(--violet);margin-top:10px}

/* Pillars (two services) */
.pillars2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.pillar2{background:var(--surface);border:1px solid var(--line);border-radius:16px;padding:clamp(24px,3vw,34px);display:grid;gap:14px;align-content:start}
.pillar2 .tag{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--indigo)}
.pillar2 h3{font-size:clamp(24px,2.8vw,32px)}
.pillar2 .lead{color:var(--ink);font-size:18px;font-weight:500}
.pillar2 ul{list-style:none;margin:0;padding:0;display:grid;border-top:1px solid var(--line)}
.pillar2 li{padding:11px 0;border-bottom:1px solid var(--line);color:var(--ink-mid);font-size:16px}
@media (max-width:820px){.pillars2{grid-template-columns:1fr}}

/* Audiences: brands get priority */
.aud{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:14px}
.aud .side{display:grid;gap:14px}
.acard{background:var(--bg);border:1px solid var(--line);border-radius:16px;padding:clamp(24px,3vw,32px);display:grid;gap:12px;align-content:start;text-decoration:none;transition:background .2s,border-color .2s,box-shadow .2s}
.acard:hover{background:var(--surface);border-color:var(--violet);box-shadow:0 10px 30px rgba(72,24,228,.08)}
.acard.main{border-color:var(--indigo);background:var(--surface)}
.acard .tag{font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-low)}
.acard h3{font-size:clamp(21px,2.4vw,28px);line-height:1.2}
.acard.main h3{font-size:clamp(26px,3vw,36px)}
.acard p{color:var(--ink-mid);font-size:16px}
.acard .kinds{font-size:14px;color:var(--ink-low);padding-top:12px;border-top:1px solid var(--line)}
.acard .more{color:var(--indigo);font-weight:500;font-size:15px}
@media (max-width:860px){.aud{grid-template-columns:1fr}}
.note{margin-top:22px;color:var(--ink-mid);max-width:70ch}
.note b{color:var(--ink)}

/* Columns of three or four (stages, steps) */
.cols{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(20px,3vw,36px)}
.cols.four{grid-template-columns:repeat(4,minmax(0,1fr))}
.col{display:grid;gap:10px;align-content:start;padding-top:20px;border-top:1px solid var(--line)}
.col.accent{border-top:2px solid var(--indigo)}
.col .tag{font-family:var(--mono);font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--indigo)}
.col h3{font-size:20px;line-height:1.25}
.col p{color:var(--ink-mid);font-size:16px}
.sub-head{margin:clamp(56px,7vw,80px) 0 28px}
.sub-head h2{font-size:clamp(24px,3vw,32px)}
@media (max-width:900px){.cols.four{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:860px){.cols{grid-template-columns:1fr}}
@media (max-width:860px) and (min-width:461px){.cols.four{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* Stats */
.stats{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px}
.stats div{display:grid;gap:4px}
.stats b{font-family:var(--display);font-size:clamp(32px,3.6vw,44px);font-weight:600;letter-spacing:-0.02em;font-variant-numeric:tabular-nums;line-height:1.05;color:var(--indigo-deep)}
.stats span{font-size:14.5px;color:var(--ink-low)}
@media (max-width:760px){.stats{grid-template-columns:repeat(2,minmax(0,1fr));row-gap:32px}}

/* CTA band */
.band{background:var(--grad);color:var(--on-accent);border-radius:18px;padding:clamp(28px,4vw,48px);display:flex;flex-wrap:wrap;gap:20px 40px;align-items:center;justify-content:space-between;box-shadow:0 18px 40px rgba(72,24,228,.18)}
.band h2{font-size:clamp(26px,3.2vw,38px);max-width:22ch;color:var(--on-accent)}
.band p{color:var(--band-ink);margin-top:10px;max-width:46ch}
.band .btn{background:var(--on-accent);color:var(--indigo);box-shadow:none}
.band .btn:hover{background:var(--tint)}
.band-wrap{border-top:0;padding-top:0}

/* Close */
.close{display:grid;gap:26px;justify-items:start}
.close h2{font-size:clamp(36px,5.4vw,64px);line-height:1.04;max-width:16ch}

/* Contact */
.contact{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.card{border:1px solid var(--line);border-radius:14px;padding:24px;display:grid;gap:8px;align-content:start;background:var(--surface)}
.card .tag{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-low)}
.card strong{font-family:var(--display);font-size:20px;font-weight:600}
.card p{color:var(--ink-mid);font-size:15.5px}
@media (max-width:760px){.contact{grid-template-columns:1fr}}

footer{border-top:1px solid var(--line);padding-block:36px 44px;display:grid;grid-template-columns:minmax(0,1.4fr) repeat(2,minmax(0,1fr));gap:28px 40px;font-size:14.5px;color:var(--ink-low)}
footer .fcol{display:grid;gap:8px;align-content:start}
footer .fcol b{color:var(--ink);font-weight:600;font-size:14px}
footer a{text-decoration:none}
footer a:hover{color:var(--ink)}
footer .legal{grid-column:1/-1;padding-top:20px;border-top:1px solid var(--line);font-size:13px}
@media (max-width:760px){footer{grid-template-columns:1fr}}
.copy{background:var(--bg);border:1px solid var(--line);color:var(--ink-mid);font:inherit;font-size:13px;padding:3px 9px;border-radius:6px;cursor:pointer;margin-left:8px}
.copy:hover{color:var(--ink);border-color:var(--ink-low)}

@media (prefers-reduced-motion:reduce){*{transition:none!important}html{scroll-behavior:auto}}

/* Credibility strip */
.strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding-block:clamp(26px,3vw,36px);display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px 24px}
.strip div{display:grid;gap:2px}
.strip b{font-family:var(--display);font-size:clamp(28px,3.2vw,40px);font-weight:600;letter-spacing:-0.02em;font-variant-numeric:tabular-nums;line-height:1.05;color:var(--indigo-deep)}
.strip span{font-size:13.5px;color:var(--ink-low)}
@media (max-width:760px){.strip{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* Requirements (problem framed as what it takes) */
.reqs{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);border-radius:16px;overflow:hidden}
.req{background:var(--bg);padding:26px 24px 28px;display:grid;gap:8px;align-content:start}
.req .n{font-family:var(--mono);font-size:12px;color:var(--indigo);letter-spacing:.12em}
.req h3{font-size:19px;line-height:1.25}
.req p{color:var(--ink-mid);font-size:15.5px}
@media (max-width:900px){.reqs{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:520px){.reqs{grid-template-columns:1fr}}
.kicker{margin-top:24px;font-family:var(--display);font-size:clamp(20px,2.4vw,26px);font-weight:600;letter-spacing:-0.01em;max-width:30ch}
.kicker span{background:var(--grad);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;color:var(--indigo)}

/* Case studies */
.cases{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.case{background:var(--surface);border:1px solid var(--line);border-radius:16px;padding:26px 24px;display:grid;gap:14px;align-content:start}
.case .tag{font-family:var(--mono);font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-low)}
.case .num{font-family:var(--display);font-size:clamp(30px,3.4vw,40px);font-weight:600;letter-spacing:-0.02em;line-height:1;color:var(--indigo-deep);font-variant-numeric:tabular-nums}
.case .num small{display:block;font-size:13px;font-weight:500;color:var(--ink-low);letter-spacing:0;margin-top:5px}
.case h3{font-size:18px;line-height:1.3}
.case dl{margin:0;display:grid;gap:9px;border-top:1px solid var(--line);padding-top:14px}
.case dt{font-family:var(--mono);font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-low)}
.case dd{margin:0;color:var(--ink-mid);font-size:15px}
@media (max-width:900px){.cases{grid-template-columns:1fr}}

/* Hero second line */
.lede-2{color:var(--ink-low);font-size:16.5px;max-width:56ch;margin-top:-8px}
.strip + section{border-top:0}

/* Operating diagram in hero */
.flow{display:grid;gap:12px;min-width:0}
.flow .grp{border:1px solid var(--line);border-radius:16px;padding:16px;display:grid;gap:10px;background:var(--surface)}
.flow .grp.alt{background:var(--bg)}
.flow .gname{display:flex;align-items:center;justify-content:space-between;gap:10px}
.flow .gname b{font-family:var(--display);font-size:15px;font-weight:600;color:var(--indigo)}
.flow .gname span{font-family:var(--mono);font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-low)}
.flow .node{display:grid;grid-template-columns:28px minmax(0,1fr);gap:12px;align-items:center;background:var(--bg);border:1px solid var(--line);border-radius:12px;padding:12px 14px}
.flow .grp.alt .node{background:var(--surface)}
.flow .dot{width:28px;height:28px;border-radius:8px;background:var(--grad);display:grid;place-items:center;color:#fff;font-family:var(--mono);font-size:12.5px}
.flow .node strong{display:block;font-family:var(--display);font-size:15.5px;font-weight:600;color:var(--ink)}
.flow .node em{display:block;font-style:normal;font-size:13.5px;color:var(--ink-low)}
.flow .join{justify-self:center;width:2px;height:14px;background:var(--lilac);margin-block:-6px}
.flow .cap-note{font-family:var(--mono);font-size:12.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-low);text-align:center}

/* Capability cards with icons */
.caps{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.capc{border:1px solid var(--line);border-radius:16px;padding:clamp(24px,3vw,32px);display:grid;gap:12px;align-content:start;background:var(--bg)}
.capc .ic{width:44px;height:44px;border-radius:12px;background:var(--tint);display:grid;place-items:center;color:var(--indigo)}
.capc .ic svg{width:22px;height:22px}
.capc h3{font-size:clamp(22px,2.6vw,28px)}
.capc .lead{font-size:18px;color:var(--ink)}
.capc .incl{font-size:15px;color:var(--ink-low);padding-top:12px;border-top:1px solid var(--line)}
@media (max-width:820px){.caps{grid-template-columns:1fr}}

/* Compact audience cards */
.acard .one{color:var(--ink-mid);font-size:16px}

/* Closing band variant */
.band.final h2{font-size:clamp(28px,3.8vw,44px);max-width:18ch}

/* Hero equation: operations + customers = growth */
.eq{display:grid;gap:10px;min-width:0}
.eq .term{display:grid;grid-template-columns:44px minmax(0,1fr);gap:14px;align-items:center;background:var(--surface);border:1px solid var(--line);border-radius:16px;padding:18px 20px}
.eq .term .ic{width:44px;height:44px;border-radius:12px;background:var(--tint);display:grid;place-items:center;color:var(--indigo)}
.eq .term .ic svg{width:22px;height:22px}
.eq .term b{display:block;font-family:var(--display);font-size:18px;font-weight:600;color:var(--ink)}
.eq .term em{display:block;font-style:normal;font-size:14px;color:var(--ink-low)}
.eq .op{justify-self:center;font-family:var(--display);font-size:24px;font-weight:600;color:var(--violet);line-height:1}
.eq .term.result{grid-template-columns:1fr;background:var(--grad);border-color:transparent;box-shadow:0 14px 32px rgba(72,24,228,.2)}
.eq .term.result b{color:#fff;font-size:20px}
.eq .term.result em{color:var(--band-ink)}
.strip .partners{grid-column:1/-1;font-size:14.5px;color:var(--ink-mid);padding-top:16px;border-top:1px solid var(--line)}
.strip .partners b{font-family:var(--body);font-size:inherit;line-height:inherit;color:var(--ink);font-weight:600;letter-spacing:.02em}

/* Start here: self identification */
.paths-wrap{display:grid;gap:16px}
.paths{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}
.pathc{border:1px solid var(--line);border-radius:14px;padding:20px 22px;display:grid;gap:6px;align-content:start;text-decoration:none;background:var(--bg);transition:border-color .2s,background .2s,box-shadow .2s}
.pathc:hover{border-color:var(--indigo);background:var(--surface);box-shadow:0 10px 26px rgba(72,24,228,.08)}
.pathc .who{font-family:var(--display);font-size:18px;font-weight:600;color:var(--ink)}
.pathc .what{font-size:15px;color:var(--ink-mid)}
.pathc .go{display:inline-flex;align-items:center;gap:8px;margin-top:6px;font-size:14.5px;font-weight:500;color:var(--indigo)}
.pathc .go svg{width:16px;height:16px}
@media (max-width:860px){.paths{grid-template-columns:1fr}}
.cases.two{grid-template-columns:repeat(2,minmax(0,1fr))}
@media (max-width:760px){.cases.two{grid-template-columns:1fr}}
.pathc{grid-template-rows:auto 1fr auto}.pathc .go{align-self:end}
.strip .partners{display:flex;flex-wrap:wrap;align-items:baseline;gap:8px 28px}
.strip .partners .grp{display:inline}
.strip .partners .k{margin-right:8px}
.strip .partners .k{font-family:var(--mono);font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--indigo)}
.strip .partners .sep{width:1px;height:14px;background:var(--line);margin-inline:8px;align-self:center}

/* Named entry offer */
.offer{border:1px solid var(--indigo);border-radius:18px;background:var(--surface);padding:clamp(24px,3.4vw,40px);display:grid;gap:22px;box-shadow:0 14px 34px rgba(72,24,228,.08)}
.offer .tag{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--indigo)}
.offer h3{font-size:clamp(24px,3vw,34px);margin-top:6px}
.offer-head p{color:var(--ink-mid);font-size:18px;margin-top:8px}
.offer ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
.offer li{background:var(--bg);border:1px solid var(--line);border-radius:12px;padding:16px 18px;display:grid;gap:4px}
.offer li b{font-family:var(--display);font-size:16.5px;font-weight:600;color:var(--ink)}
.offer li span{font-size:15px;color:var(--ink-mid)}
.offer-foot{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:14px 24px}
.offer-foot p{color:var(--ink-mid)}
.offer-foot b{color:var(--ink)}
@media (max-width:700px){.offer ul{grid-template-columns:1fr}}
.col .tag{white-space:nowrap}

/* Referral partners */
.refer{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:20px 40px;border:1px solid var(--line);border-radius:16px;padding:clamp(24px,3vw,36px);background:var(--bg)}
.refer h2{font-size:clamp(22px,2.6vw,30px);margin-top:10px}
.refer p:not(.eyebrow){color:var(--ink-mid);margin-top:10px;max-width:56ch}
.refer-contact{display:flex;align-items:center;gap:10px;font-family:var(--display);font-size:18px}

/* Who we serve: three equal cards, link pinned to bottom */
.aud3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.aud3 .acard{grid-template-rows:auto auto 1fr auto}
.aud3 .acard h3,.aud3 .acard.main h3{font-size:clamp(20px,2vw,24px);line-height:1.25}
.aud3 .acard .more{display:inline-flex;align-items:center;gap:8px;align-self:end}
.aud3 .acard .more svg{width:16px;height:16px}
@media (max-width:900px){.aud3{grid-template-columns:1fr}}

/* Built for: audience links under the hero CTA */
.builtfor{display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 16px;font-size:14.5px;padding-top:18px;border-top:1px solid var(--line)}
.builtfor span{font-family:var(--mono);font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-low)}
.builtfor a{color:var(--indigo);text-decoration:none;font-weight:500}
.builtfor a:hover{text-decoration:underline}

/* Stress test fixes */
.cases.one{grid-template-columns:1fr}
.proofsplit{align-items:center}
@media (max-width:960px){.pillars2{grid-template-columns:1fr}}
@media (max-width:460px){.cols.four{grid-template-columns:1fr}}

/* Problem cards (stacked, no empty column) */
.pains{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.pain{border:1px solid var(--line);border-radius:14px;padding:22px 22px 24px;display:grid;gap:8px;align-content:start;background:var(--bg)}
.pain h3{font-size:18px;display:flex;align-items:center;gap:10px}
.pain h3::before{content:"";width:8px;height:8px;border-radius:2px;background:var(--violet);flex:none}
.pain p{color:var(--ink-mid);font-size:15.5px}
@media (max-width:820px){.pains{grid-template-columns:1fr}}

/* Right for you if */
.fitpair{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.fitc{border:1px solid var(--line);border-radius:16px;padding:24px 26px;background:var(--surface);display:grid;gap:12px;align-content:start}
.fitc .tag{font-family:var(--display);font-size:20px;font-weight:600;color:var(--indigo)}
.fitc ul{list-style:none;margin:0;padding:0;display:grid}
.fitc li{padding:11px 0 11px 26px;border-top:1px solid var(--line);color:var(--ink-mid);position:relative}
.fitc li::before{content:"";position:absolute;left:2px;top:19px;width:12px;height:7px;border-left:2px solid var(--indigo);border-bottom:2px solid var(--indigo);transform:rotate(-45deg)}
@media (max-width:760px){.fitpair{grid-template-columns:1fr}}

/* Inner page hero with proof aside */
.ph-wrap{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,.75fr);gap:clamp(32px,5vw,64px);align-items:center}
.ph-wrap .ph{max-width:none}
.ph-aside{min-width:0}
.pa{border:1px solid var(--line);border-radius:16px;background:var(--surface);padding:22px 24px;display:grid;gap:4px}
.pa-label{font-family:var(--mono);font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--indigo);margin-bottom:6px}
.pa-row{display:grid;gap:2px;padding-block:12px;border-top:1px solid var(--line)}
.pa-row b{font-family:var(--display);font-size:clamp(22px,2.4vw,28px);font-weight:600;letter-spacing:-0.01em;color:var(--indigo-deep);line-height:1.15}
.pa-row span{font-size:14px;color:var(--ink-mid)}
.pa-foot{font-size:14px;color:var(--ink-mid);padding-top:12px;border-top:1px solid var(--line)}
.pa-foot b{color:var(--ink)}
@media (max-width:900px){.ph-wrap{grid-template-columns:1fr}.ph-wrap .ph{padding-bottom:0}.ph-aside{padding-bottom:clamp(36px,5vw,56px)}}
.logo{flex:none;max-width:none}
@media (max-width:520px){.nav-links .long{display:none}.nav-links{gap:10px}}
@media (max-width:420px){.logo{height:28px}.nav-links .btn-sm{padding:9px 12px}.menu summary{padding:7px 10px}}

/* Skip link for keyboard users */
.skip{position:absolute;left:-9999px;top:8px;z-index:50;background:var(--indigo);color:#fff;padding:10px 14px;border-radius:8px;text-decoration:none}
.skip:focus{left:16px}
.nav-links .btn-sm{gap:0}

/* Audience switcher on What it takes */
.aud-tabs{display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin-bottom:18px}
.aud-label{font-family:var(--mono);font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-low);margin-right:6px}
.aud-tabs button{font:inherit;font-size:15px;font-weight:500;padding:9px 16px;border-radius:999px;border:1px solid var(--line);background:var(--bg);color:var(--ink-mid);cursor:pointer;transition:background .15s,border-color .15s,color .15s}
.aud-tabs button:hover{border-color:var(--violet);color:var(--ink)}
.aud-tabs button[aria-selected="true"]{background:var(--indigo);border-color:var(--indigo);color:#fff}

/* Mobile optimization pass */
.nav .wrap > a:first-child{display:flex;align-items:center;min-height:44px}
.menu .panel .menu-cta{background:var(--indigo);color:#fff;font-weight:600;margin-top:6px;text-align:center}
.menu .panel .menu-cta:hover{background:var(--indigo-hi);color:#fff}
@media (max-width:767px){
  .menu summary{min-height:44px;display:flex;align-items:center}
  .nav-links .btn-sm{min-height:44px}
  .menu .panel a{min-height:44px;display:flex;align-items:center}
  .copy{min-height:40px;padding:8px 14px}
  .aud-tabs{display:grid;grid-template-columns:1fr;gap:8px}
  .aud-label{margin:0 0 2px}
  .aud-tabs button{min-height:48px;border-radius:12px;text-align:left;padding:12px 16px}
  .builtfor a{display:inline-flex;align-items:center;min-height:40px}
  footer a{display:inline-flex;align-items:center;min-height:40px}
}
@media (max-width:400px){
  .nav-links .btn-sm{display:none}
  .logo{height:26px}
  .btn:not(.btn-sm){white-space:normal;text-align:center;justify-content:center;max-width:100%}
}

/* Team roster */
.team{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px 28px}
.team li{display:grid;gap:3px;padding:16px 0;border-top:1px solid var(--line);min-width:0}
.team b{font-family:var(--display);font-weight:600;font-size:17px;color:var(--ink)}
.team span{color:var(--ink-mid);font-size:15px;line-height:1.45}
@media (max-width:900px){.team{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:520px){.team{grid-template-columns:1fr;gap:0}.team li{padding:14px 0}}

/* Proof tiles */
.tiles{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin-top:14px}
.tile{background:var(--bg);border:1px solid var(--line);border-radius:14px;padding:20px 22px;display:grid;gap:8px;align-content:start;min-width:0}
.tile .tag{font-family:var(--mono);font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-low)}
.tile .num{font-family:var(--display);font-size:clamp(26px,2.6vw,32px);font-weight:600;letter-spacing:-0.02em;line-height:1;color:var(--indigo-deep);font-variant-numeric:tabular-nums}
.tile .num small{display:block;font-size:13px;font-weight:500;color:var(--ink-low);letter-spacing:0;margin-top:5px;line-height:1.35}
.tile p{color:var(--ink-mid);font-size:14.5px;line-height:1.5}
.tile p b{color:var(--ink);font-weight:600}
@media (max-width:900px){.tiles{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:560px){.tiles{grid-template-columns:1fr}}
/* Build in house comparison */
.alt{border:1px solid var(--line);border-radius:14px;overflow:hidden}
.alt-row{display:grid;grid-template-columns:1fr 1.3fr 1.3fr;gap:16px;padding:16px 20px;border-top:1px solid var(--line);align-items:start;font-size:16px;color:var(--ink-mid)}
.alt-row:first-child{border-top:0}
.alt-head{background:var(--surface);font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-low);padding-block:12px}
.alt-row [role=rowheader]{font-family:var(--display);font-weight:600;color:var(--ink);font-size:16px}
.alt-row [role=cell]:last-child{color:var(--indigo-deep)}
.alt-row [role=cell] b{font-weight:600}
@media (max-width:640px){
  .alt-head{display:none}
  .alt-row{grid-template-columns:1fr;gap:6px;padding:16px}
  .alt-row [role=cell]::before{display:block;font-family:var(--mono);font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-low);margin-bottom:2px}
  .alt-row [role=cell]:nth-child(2)::before{content:"Build it yourself"}
  .alt-row [role=cell]:nth-child(3)::before{content:"With Madnav"}
}

.tiles.two{grid-template-columns:repeat(2,minmax(0,1fr))}
.outcomes li:last-child{border-bottom:0}
@media (max-width:560px){.tiles.two{grid-template-columns:1fr}}

/* Platforms strip */
.plat{margin:0;display:grid;gap:0;border-top:1px solid var(--line)}
.plat > div{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2.2fr);gap:8px 32px;padding:14px 0;border-bottom:1px solid var(--line);align-items:baseline}
.plat dt{font-family:var(--display);font-weight:600;font-size:16px;color:var(--ink)}
.plat dd{margin:0;color:var(--ink-mid);font-size:16px}
@media (max-width:560px){.plat > div{grid-template-columns:1fr;gap:4px}}