The Other Side of Coffee
Objective
To establish a market presence for "The Other Side of Coffee," a unique antioxidant-rich coffee fruit beverage, overcoming industry challenges to become a trailblazer in the RTD sector.
What we've done
- Overcame Initial Production Hurdles: Initiated production in Colombia to navigate high MOQs in the US, setting a lower MOQ of 15,000 to ensure compliance with US regulations and FDA standards.
- Ensured Product Consistency: Utilized consumer feedback from farmers markets and social events to fine-tune the product's formulation before large-scale production.
- Navigated Retail Market Entry: Formed a strategic team to understand the product and market dynamics, leading to successful launches in premium stores such as Bristol Farms and Erewhon after investing in Expo West showings.
- Streamlined Supply Chain Management: Partnered with Madnav to negotiate better rates and optimize logistics for packaging, shipping, and warehousing, enhancing e-commerce and direct-to-consumer delivery strategies.
- Innovated with Coffee Fruit: Developed a sustainable process to juice the highly perishable coffee fruit, creating a stable, transportable product for US markets.
Creative Process
The journey involved identifying and leveraging the untapped potential of coffee fruit, traditionally considered waste, to create a sustainable and innovative beverage. This required exploring new production methodologies, engaging with consumers directly to refine the product, and strategizing to penetrate competitive retail markets.
Results
- Operational Efficiency: Achieved a more efficient supply chain with reduced costs, thanks to Madnav's involvement.
- Market Penetration: Successfully launched in retail, with plans for further expansion based on strategic planning and consumer insights.
- Innovation and Sustainability: Set a new industry standard by utilizing coffee fruit, promoting environmental sustainability, and introducing a novel product
Conclusion
"The Other Side of Coffee" exemplifies how innovative thinking, strategic planning, and a commitment to sustainability can overcome industry barriers. Through creative solutions and operational adjustments, the brand has not only launched a unique product but has also paved the way for future sustainable practices in the beverage industry.
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