$0 to $1.9Min 10 months
Functional beverage brand
- Challenge
- Build a functional shot brand on Amazon from zero.
- Madnav's role
- Amazon launch and growth.
- Result
- $1.9M in 10 months on roughly $5,000 a month in ad spend.
The commercial team behind your growth.
Launch, expand or scale in the US without building every function in house.
Start my Growth Assessment Five questions, free. A recommended path right away.
Systemized operationsProduct, compliance, supply chain and fulfillment. Built once, runs without you.
Customer acquisitionD2C, B2B, marketplaces and retail. Every channel that fits, in the right order.
Growth your economics can supportMore customers, without breaking the business
$200M+revenue generated for clients
200+retailer and distributor relationships
22+countries
$40M+largest company scaled
Who we serve
Three sectors. Which is yours?
Entering the US or already at scale. The same four things decide how fast each grows, and Madnav completes the set. See where you stand in five free questions
Select your business
US brands
“Proven in one channel. Every new one needs a team we do not have.”
The outcome: One successful channel becomes a diversified, scalable commercial business.
International brands
“Winning at home. The US is bigger, pricier and unfamiliar.”
The outcome: A meaningful US business without building a complete US organization from scratch.
Technical founders and formulators
“The product is excellent. Commercializing it is not our expertise.”
The outcome: Differentiated product expertise becomes a commercially viable consumer company.
Creators and audience owners
“The audience is there. The company behind the brand is not.”
The outcome: A real company behind the brand: product, operations and demand around your name.
Growing in the US takes four things. You already have some.
01
Product and compliance
Every SKU cleared for every channel, retailer and state you sell in.
02
Operations that scale
Sourcing, manufacturing and logistics that hold at three times today's volume.
03
Channels in the right order
D2C, B2B, marketplaces and retail, added when the economics say so.
04
Margin that survives the stack
Pricing that holds after duty, freight, distributor and retailer.
US technology companies
“The product works. The next vertical or channel is a cold start.”
The outcome: A strong product becomes repeatable adoption with clinics, growers, brands or retailers.
International technology companies
“Cleared or clearable. No US pricing, service or customers yet.”
The outcome: A US business with the regulatory, pricing and service layer in place and the first customers won.
Technical teams
“Engineers and scientists. Nobody owns the commercial function.”
The outcome: A commercial function, set up and systemized alongside your team, that keeps working after launch.
Growing in the US takes four things. You already have some.
01
Cleared and ready
FDA, EPA or USDA pathway, labeling and service model in place for each product line.
02
Priced for the US
Margin by channel, after duty, reimbursement and financing.
03
The right buyers
Named US buyers in each vertical, and a way to reach them.
04
From pilot to scale
First deployments that end in a decision and a rollout.
US manufacturers, distributors and 3PLs
“Lines, lanes or space sit underused while the wrong leads fill the inbox.”
The outcome: Capacity filled by qualified brands matched to your lines, lanes and standards.
International manufacturers and suppliers
“Capacity or product proven at home. No US customers or compliance yet.”
The outcome: US positioning, compliance and import in place, and brand customers who fit.
New manufacturing technology
“A better process, ingredient or packaging. Brands do not know it exists.”
The outcome: Pilots with brands ready to adopt it, structured to end in a rollout.
Raw material, ingredient and packaging suppliers
“Exceptional inputs, from specialty crops to ingredients and packaging. No US importer, buyers or logistics yet.”
The outcome: Direct relationships with US manufacturers and brands, with import and logistics that scale.
Retailers and retail operators
“A store, a format or a US entry to launch. Assortment, suppliers and systems all to build.”
The outcome: A store that opens on plan: assortment, supplier onboarding, POS and omnichannel set up and systemized.
Growing in the US takes four things. You already have some.
01
A clear commercial offer
What you make, grow or move, for whom, at what price. Understood in one read.
02
The right customers
Brands that fit your categories, standards and minimums. For a store, the assortment shoppers return for.
03
Qualified deals
Forecasts, timelines and terms settled before you commit capacity.
04
Steady volume
Volume you can plan production around.
Keep your strengths. Madnav completes the four.
Start my Growth Assessment Five questions. Your strengths, your gaps, your path.
What we do
Two capabilities. Use one or both.
Build & Operate
Design the operating model, then systemize it: product, supply chain and the processes that make growth efficient.
Product developmentComplianceSupplier qualificationManufacturingS&OPLogisticsFulfillmentAI enabled systems
Acquire & Scale
Build demand and acquire customers through the commercial channels that fit your business.
D2CB2BMarketplacesRetailPartnershipsChannel economics
Why Madnav
The capabilities of a larger team. The attention of a dedicated partner.
Move faster
Senior capability from day one, without hiring every function.
Avoid expensive mistakes
Market knowledge and proven approaches, applied to your business.
Protect margin and cash
Pricing, sourcing and inventory planned around your economics.
Scale without losing control
Systems built for more customers, markets and volume.
A partner who stays involved
Execution and accountability, not just recommendations.
Built on systems, run by people
Models and reporting on software. Decisions by experienced people.
Build it yourself18 to 24 months
With Madnav90 to 180 days
Time to first US revenue. Building it yourself also means $300K to $400K+ a year in four hires.
Proof
Results, not promises.
400 retail doorsfor a new beverage category
Innovative RTD beverage brand
- Challenge
- Take a new beverage category into retail.
- Madnav's role
- Developed the only organic, biodynamic coffee fruit from Mexico. Retail strategy and account development.
- Result
- Placed in 400 retail doors.
$30M+annual cost of goods managed
Private label nut milk manufacturer
- Challenge
- Run supply for a national private label line.
- Founder's role
- Sourcing, production and supply chain management.
- Result
- $30M+ in annual cost of goods managed.
International · Health tech · Client result
$12M ARRUK health tech company scaled in the US
Madnav's role: US market entry, operations setup and customer acquisition.
B2B · Specialty coffee · Founder built
$1.8M a monthin B2B sales, 12 containers a month
Founder's role: Built and scaled the business: sourcing, import, sales.
Sourcing · Cacao · Founder built
12 originsdirect trade cacao sourced and imported
Founder's role: Sourcing, quality and import logistics.
Start my Growth Assessment Five questions, free. See where your company fits.
How it works
Every engagement starts with understanding your business.
Step 1 · Free
Growth Assessment
Five questions on your company, commercial objectives and operational priorities. A recommended path right away.
Step 2 · Three weeks, fixed fee
US Launch Blueprint
A decision grade plan with a number on it: go or no go. Credited in full against the partnership. Refunded if late.Compliance pathLanded cost by channelChannel sequenceNamed targetsWorking capital
Step 3 · Six months, then rolling
Growth Partnership
A dedicated Madnav team builds and systemizes the functions your US growth runs on, for a monthly fee and a share of the revenue it adds.
The engagement
The Growth Partnership
For companies with traction, ready for the next stage of scale. Build on what works. Remove the bottlenecks. Systemize so growth holds.
First 30 days of the partnership
- What works and what limits it, identified
- Baseline economics established
- Priorities agreed
- Measurement in place: shared KPI dashboard
- 90 day execution roadmap
- First growth initiatives launched
Every month
- One accountable engagement lead
- Monthly executive growth review
- Weekly asynchronous operating report
- Channel and unit economics review
- Growth capital allocation
- Partner, vendor and specialist coordination
The model
The fee pays for the team. The upside comes from your growth.
- Monthly fee, priced by the functions Madnav runs
- From month four, a share of revenue Madnav adds above your baseline
- If your company does not grow, the share is zero
The guarantee
Delivered in three weeks or refunded. If the US is not right for you yet, Madnav says so.
- The plan stays with you either way
- Partnership: baseline and shared dashboard in the first 30 days
- Service levels in the contract, not revenue promises
Who qualifies, and what is funded separately
Who qualifies
- A validated product or meaningful traction
- Working capital to fund recommended initiatives
- Margins that can support growth
- Founder or executive access
- A six month initial engagement, reviewed at 90 days
Your budget, at cost, reported weekly
- Paid media and creative production
- Influencers
- Freight and warehousing
- Broker commissions and trade spend
- Software and specialist regulatory expenses
A limited number of new partnerships each quarter, because each one gets a dedicated team.
Start my Growth AssessmentUS brands expanding channels get the same plan as a Channel Expansion Blueprint. Smaller, focused projects are scoped the same way.
Questions
Straight answers.
What does Madnav do?
Madnav is the commercial team behind a company's US growth. It builds on what already works, removes the bottlenecks limiting growth, builds the capabilities required (product development, compliance, supplier qualification, manufacturing, supply chain planning, logistics, fulfillment and AI enabled operating systems) and drives customer acquisition across D2C, B2B, marketplaces and retail. Companies use one capability or both.
Who does Madnav work with?
Three kinds of company: consumer brands in food and beverage, nutrition, beauty, consumer health, household and pet; technology companies in health, wellness, beauty, agri, food and retail tech; and supply chain and distribution companies, meaning raw material, ingredient and packaging suppliers, manufacturers, co packers, distributors, 3PLs and retailers launching or systemizing stores. Marketplaces, and retailers buying for their shelves, are the market Madnav sells into on behalf of clients. Clients are based in the US and in 22+ countries.
How does an engagement start?
With a free five question Growth Assessment that returns a recommended path right away, then a short call. Qualified companies are offered the US Launch Blueprint: a fixed fee, three week plan covering compliance path, landed cost and margin by channel, channel sequence, named targets, working capital and a go or no go. The fee is credited in full against the Growth Partnership and refunded if the Blueprint is not delivered complete.
What is the Growth Partnership?
A six month engagement, reviewed at 90 days, in which a dedicated Madnav team builds on what works, removes the bottlenecks limiting growth and works alongside the client team. Within the first 30 days of the partnership the client has a baseline, what works and what limits it, agreed priorities, a shared KPI dashboard, a 90 day roadmap and first initiatives launched.
How does Madnav charge?
A fixed fee for the Blueprint, credited when the partnership starts. A monthly fee for the team and systems, priced by the functions Madnav runs. From month four, a share of the revenue Madnav adds above the client's baseline from the channels it opens, with a six month tail. Media, freight, warehousing, broker commissions, trade spend and software are the client's budget, at cost, reported weekly. If the company does not grow, the share is zero.
Does Madnav work with retailers?
Yes, in two ways. Madnav places client brands into 200+ retailer and distributor relationships. It also helps retailers and retail operators launch and systemize stores, from assortment and supplier onboarding to POS and omnichannel, drawing on a natural grocery, café and liquor location its founder launched from zero. Any client brand Madnav proposes for a retailer's shelf is disclosed as such.
Does Madnav own distribution or operate as a distributor?
No. Madnav works with 200+ retailer and distributor relationships, including distributors such as UNFI and KeHE, on behalf of its clients. It is a commercial partner, not a distributor.
How is Madnav different from hiring an in house team?
Building the equivalent team takes 18 to 24 months and $300K to $400K+ a year across four hires. Madnav brings the team, the systems and the relationships on day one. The Blueprint is delivered in three weeks or refunded, and the partnership starts with a baseline and shared dashboard inside 30 days.
Where is Madnav based?
Madnav works from Los Angeles, Phoenix, Tampa Bay and Miami, with clients across the US and 22+ countries. The company was founded in 2019.
We navigate the market. You build the company.
$200M+ generated for clients. 200+ retailer and distributor relationships.