$0 to $1.9Min 10 months
Functional beverage brand
- Challenge
- Build a functional shot brand on Amazon from zero.
- Madnav's role
- Amazon launch and growth.
- Result
- $1.9M in 10 months on roughly $5,000 a month in ad spend.
The commercial team behind your growth.
Launch, expand or scale in the US without building every function in house.
Start my Growth Assessment Five questions, free. A recommended path right away.
Systemized operationsProduct, compliance, supply chain and fulfillment. Built once, runs without you.
Customer acquisitionD2C, B2B, marketplaces and retail. Every channel that fits, in the right order.
Growth your economics can supportMore customers, without breaking the business
$200M+revenue generated for clients
200+retailer and distributor relationships
22+countries
$40M+largest company scaled
Who we serve
Three sectors. Which is yours?
Entering the US or already at scale. Pick your sector to see who Madnav works with and what changes.
Select your business
US brands
“Proven in one channel. Every new one needs a team we do not have.”
International brands
“Winning at home. The US is bigger, pricier and unfamiliar.”
Technical founders and formulators
“The product is excellent. Commercializing it is not our expertise.”
Creators and audience owners
“The audience is there. The company behind the brand is not.”
US technology companies
“The product works. The next vertical or channel is a cold start.”
International technology companies
“Cleared or clearable. No US pricing, service or customers yet.”
Technical teams
“Engineers and scientists. Nobody owns the commercial function.”
US manufacturers, distributors and 3PLs
“Lines, lanes or space sit underused while the wrong leads fill the inbox.”
International manufacturers and suppliers
“Capacity or product proven at home. No US customers or compliance yet.”
New manufacturing technology
“A better process, ingredient or packaging. Brands do not know it exists.”
Raw material, ingredient and packaging suppliers
“Exceptional inputs, from specialty crops to ingredients and packaging. No US importer, buyers or logistics yet.”
Retailers and retail operators
“A store, a format or a US entry to launch. Assortment, suppliers and systems all to build.”
Where you sit in the chain. Madnav works every link.
- SuppliersRaw material, ingredient, packaging
- ManufacturersCo packers, new manufacturing tech
- BrandsConsumer brands
- DistributorsDistributors, 3PLs
- RetailersRetail, marketplacesClient, and sold into
- CustomerWhere it all ends upThe goal
Madnav clientClient, and sold into for clientsThe customer
Start my Growth Assessment Five questions. Your strengths, your gaps, your path.
What we do
Two capabilities. Use one or both.
Build & Systemize
Design the operating model, then systemize it: product, supply chain and the processes that make growth efficient.
Product developmentComplianceSupplier qualificationManufacturingS&OPLogisticsFulfillmentAI enabled systems
Acquire & Scale
Build demand and acquire customers through the commercial channels that fit your business.
D2CB2BMarketplacesRetailPartnershipsChannel economics
Why Madnav
Growth rarely stalls on demand. It stalls on operations, margin and the order channels are added.
Madnav builds those three, and stays accountable for them.
Move faster
Senior capability from day one, without hiring every function.
Protect margin and cash
Pricing, sourcing and inventory planned around your economics.
A partner who stays involved
Execution and accountability, not just recommendations.
Build it yourself18 to 24 months
With Madnav90 to 180 days
Time to first US revenue. Building it yourself also means $300K to $400K+ a year in four hires.
Led by founders who have built and exited companies, with a board member who has run technology for L’Oréal, Microsoft and UBS. Meet the team · See the full comparison
Proof
Results, not promises.
400 retail doorsfor a new beverage category
Innovative RTD beverage brand
- Challenge
- Take a new beverage category into retail.
- Madnav's role
- Developed the only organic, biodynamic coffee fruit from Mexico. Retail strategy and account development.
- Result
- Placed in 400 retail doors.
$30M+annual cost of goods managed
Private label nut milk manufacturer
- Challenge
- Run supply for a national private label line.
- Founder's role
- Sourcing, production and supply chain management.
- Result
- $30M+ in annual cost of goods managed.
Start my Growth Assessment Five questions, free. See where your company fits.
How it works
Every engagement starts with understanding your business.
Step 1 · Free
Growth Assessment
Five questions on your company, commercial objectives and operational priorities. A recommended path right away.
Step 2 · Three weeks, fixed fee
US Launch Blueprint
A decision grade plan with a number on it: go or no go. Credited in full against the partnership. Refunded if late.Compliance pathLanded cost by channelChannel sequenceNamed targetsWorking capital
Step 3 · Six months, then rolling
Growth Partnership
A dedicated Madnav team builds and systemizes the functions your US growth runs on, for a monthly fee and a share of the revenue it adds.
The fee pays for the team. The upside comes from your growth. From month four, a share of the revenue Madnav adds above your baseline. No growth, no share. Blueprint delivered in three weeks or refunded.
See the full engagement modelQuestions
Straight answers.
What does Madnav do?
Madnav is the commercial team behind a company's US growth. It builds on what already works, removes the bottlenecks limiting growth, builds the capabilities required (product development, compliance, supplier qualification, manufacturing, supply chain planning, logistics, fulfillment and AI enabled operating systems) and drives customer acquisition across D2C, B2B, marketplaces and retail. Companies use one capability or both.
Who does Madnav work with?
Three kinds of company: consumer brands in food and beverage, nutrition, beauty, consumer health, household and pet; technology companies in health, wellness, beauty, agri, food and retail tech; and supply chain and distribution companies, meaning raw material, ingredient and packaging suppliers, manufacturers, co packers, distributors, 3PLs and retailers launching or systemizing stores. Marketplaces, and retailers buying for their shelves, are the market Madnav sells into on behalf of clients. Clients are based in the US and in 22+ countries.
How does an engagement start?
With a free five question Growth Assessment that returns a recommended path right away, then a short call. Qualified companies are offered the US Launch Blueprint: a fixed fee, three week plan covering compliance path, landed cost and margin by channel, channel sequence, named targets, working capital and a go or no go. The fee is credited in full against the Growth Partnership and refunded if the Blueprint is not delivered complete.
How does Madnav charge?
A fixed fee for the Blueprint, credited when the partnership starts. A monthly fee for the team and systems, priced by the functions Madnav runs. From month four, a share of the revenue Madnav adds above the client's baseline from the channels it opens, with a six month tail. Media, freight, warehousing, broker commissions, trade spend and software are the client's budget, at cost, reported weekly. If the company does not grow, the share is zero.
Can we hire Madnav for one function or one channel only?
Yes. Amazon growth, retail, supply chain setup or compliance can be scoped on their own. The Blueprint prices the work against your margins, and the partnership covers only the functions you need.
We navigate the market. You build the company.
$200M+ generated for clients. A limited number of new partnerships each quarter.