Functional beverage brand
- Challenge
- Build a functional shot brand on Amazon from zero.
- Madnav's role
- Amazon launch and growth.
- Result
- $1.9M in 10 months on roughly $5,000 a month in ad spend.
Launch, expand or scale in the US without building every function in house.
Built for Consumer brands Technology commercialization Commerce infrastructure
What it takes
Formulation, labeling and compliance, right the first time.
Sourcing, manufacturing and logistics that hold at volume.
D2C, B2B, marketplaces and retail, in the right order.
Pricing and margin that survive every layer.
FDA, EPA or USDA pathway, labeling and service in place.
Duty, reimbursement, financing and margin by channel.
Clinics, practitioners, growers, brands, retailers, consumers.
First deployments that end in a decision.
What you do best, for whom, at what price.
Brands that fit your categories and minimums.
Forecasts, timelines and terms settled early.
Volume you can plan around.
Madnav helps you put all four in place.
See which of the four you already have in five free questions.
What we do
Design the operating model, then systemize it: product, supply chain and the processes that make growth efficient.
Product development and management, compliance, supplier qualification, manufacturing, supply chain planning (S&OP), logistics, fulfillment, AI enabled operating systems.
Build demand and acquire customers through the commercial channels that fit your business.
D2C, B2B, marketplaces, retail, partnerships and channel economics.
Who we serve
Growing, but every new channel needs a team you do not have.
US market entry, operations setup and growth across every channel that fits.
Food & beverageNutritionBeautyConsumer healthHouseholdPet
Explore Brands Technology CommercializationThe product works. US regulation, pricing and buyers are the wall.
Regulatory, pricing and service set up, then sales to the buyers your technology is built for.
Health techWellness techBeauty techAgri techFood techRetail tech
Explore Technology Commerce InfrastructureCapacity to fill, and the wrong leads filling the inbox.
Sharper positioning and introductions to brands that fit your lines, lanes and standards.
ManufacturersCo packersDistributors3PLs
Explore InfrastructureWorking across all three gives Madnav a wider view. The right partners, channels and suppliers for each client.
Why Madnav
Senior capability from day one, without hiring every function.
Market knowledge and proven approaches, applied to your business.
Pricing, sourcing and inventory planned around your economics.
Systems built for more customers, markets and volume.
Execution and accountability, not just recommendations.
Models and reporting on software. Decisions by experienced people.
Time to first US revenue. Building it yourself also means $300K to $400K+ a year in four hires.
Proof
Madnav's role: US market entry, operations setup and customer acquisition.
Madnav's role: Sales, import and supply chain management.
Madnav's role: Sourcing, quality and import logistics.
How it works
Five questions on your company, commercial objectives and operational priorities. A recommended path right away.
A 30 minute working session on revenue by channel, operating model, unit economics and constraints. You get a one page Growth Constraint Snapshot.
A dedicated Madnav team identifies the constraint limiting growth, builds what removes it and works alongside your team until the system is working.
For companies with traction, ready for the next stage of scale. Find the constraint. Build what removes it. Systemize so growth holds.
A monthly fee puts the Madnav team and systems behind your company. Growth capital goes where the economics say it should. Where Madnav directly influences measurable growth, it participates in the resulting revenue.
Within 30 days you have your baseline, constraint diagnosis, prioritized plan, measurement system and first execution sprint. If Madnav cannot find a growth opportunity it is willing to execute against, you hear it before you are asked to deploy more capital.
A limited number of new partnerships each quarter, because each one gets a dedicated team.
Start my Growth AssessmentStart with one capability. Add the second when it creates more value. Smaller, focused projects are scoped the same way.
Questions
Madnav is the commercial team behind a company's US growth. It identifies what is constraining growth, builds the capabilities required to remove it (product development, compliance, sourcing, manufacturing, supply chain, logistics, fulfillment and operating systems) and drives customer acquisition across D2C, B2B, marketplaces and retail. Companies use one capability or both.
Three kinds of company: consumer brands in food and beverage, nutrition, beauty, consumer health, household and pet; technology companies in health, wellness, beauty, agri, food and retail tech; and commerce infrastructure, meaning manufacturers, co packers, distributors and 3PLs. Clients are based in the US and in 22+ countries.
With a free five question Growth Assessment that returns a recommended path right away. Qualified companies are then offered a free Growth Constraint Review: a 30 minute working session on revenue by channel, operating model, unit economics and constraints, followed by a one page Growth Constraint Snapshot.
A six month engagement, reviewed at 90 days, in which a dedicated Madnav team identifies the constraint limiting growth, builds the capabilities required to remove it and works alongside the client team. Within 30 days the client has a baseline, a constraint diagnosis, agreed priorities, a shared KPI dashboard, a 90 day roadmap and first initiatives launched.
A monthly fee puts the Madnav team and systems behind the company. Growth capital is deployed where the economics support it. Where Madnav directly influences measurable growth, it participates in the resulting revenue. Media, creative, freight, warehousing, brokers, trade spend and software are funded separately and transparently.
No. Madnav works with 200+ retailer and distributor relationships, including distributors such as UNFI and KeHE, on behalf of its clients. It is a commercial partner, not a distributor.
Building the equivalent team takes 18 to 24 months and $300K to $400K+ a year across four hires. Madnav brings the team, the systems and the relationships on day one, with a 30 day guarantee on the diagnosis, plan and first execution sprint.
Madnav works from Los Angeles, Phoenix, Tampa Bay and Miami, with clients across the US and 22+ countries. The company was founded in 2019.
$200M+ generated for clients. 200+ retailer and distributor relationships.