Functional beverage brand
- Challenge
- Build a functional shot brand on Amazon from zero.
- Madnav's role
- Amazon launch and growth.
- Result
- $1.9M in 10 months on roughly $5,000 a month in ad spend.
Madnav / Consumer Brands
From US market entry to national scale, Madnav sets up the commercial side of consumer brands and drives growth across D2C, B2B, marketplaces and retail.
Food & beverage, nutrition, beauty, consumer health, household, pet
Your stage
Pricing, supply chain and the right first channel, set up to hold as you grow.
The next channels and markets added in the right order, on the operations you already have.
Operations, margins and capacity strengthened so growth compounds instead of straining.
Channels
Each channel is sequenced against your margins and your cash, so one never undercuts another.
Your site, your customer data and your direct relationship with the people who buy.
Amazon, Walmart and the platforms that fit your category.
Natural, specialty and grocery retailers, plus online retailers such as Thrive Market.
Distributors such as UNFI and KeHE, plus foodservice, corporate and other business accounts.
The result
Launch, channel and retailer decisions informed by people who have made them before.
Operations design, supply chain, sales and marketing expertise where you need it, without building each function in house.
Landed cost, trade spend and inventory planned together from the start.
Growth built around sales velocity, healthy margins and room to scale.
Proof
Five questions. A recommended path for your stage and channels.